Nature Made

#TeachHealthy by Nature Made

Insights

When Nature Made came to us to help launch their immune health product, it was the perfect opportunity to align the brand with their ongoing commitment to helping teachers. Teachers often pay for classroom supplies out of their own pockets. Their budgets were already spread thin before the need for additional wellness supplies in the classroom. They need help lifting this financial burden, and to support their own wellness.

Actions

First, we partnered with DonorsChoose, the #1 education non-profit, to support teachers directly. Within four weeks, we launched a $4M matching campaign, and got 7M immune support product samples into the hands of teachers.

Next, we filmed a mini-documentary featuring DonorsChoose Vice Chair Yvee Nicole Brown and real teachers from the LA Unified School District to illustrate teachers’ need for support. The resulting #TeachHealthy campaign was so beloved, it ended up being cut down to a :15 TVC.

The Results

Our campaign brought measurable results for both teachers and Nature Made.

We funded 13.6K projects and helped 7.8K teachers from 5.1K schools. The campaign resulted in +7% pts increase in Publicity Awareness, +2% pts increase in Consideration, and +4% pts increase in Purchase Intent. And our Earned Coverage Score was double that of Nature Made’s competitors.