About us
Lippe Taylor is a Public Relations and Digital Marketing agency that is committed to telling riveting stories that move brands forward. We do it through a strategic and creative combination of Analytics, PR, Social Media, & Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale.
We believe that traditional models of advertising and marketing are broken. The rise of ad-blocking, DVR and banner blindness makes it clear that consumers are tired of being interrupted and talked over. We believe that in order to break through, brands need to move their audiences; move them emotionally, move them to buy, move them to share, move them to care, and move them to make a change.
We Earn It. From authentic to authenticated, this is the dawning of the Earned Era, when brands are expected to have more purpose and fewer ads. Less self-promotion and more third party validation from influencers, reviewers, experts, journalists, and 'people like me'. This authentication may be sponsored, but it cannot be bought. It has to be earned. And, we are the agency that earns it.
Future Proof by Design. The only constant in marketing is change, which is why we built Lippe Taylor to be independent, agile and adaptable to changes in culture, technology, or the economy. So we may not know what the future holds, but we do know we’ll be ready for it, and so will our clients.
Public Relevance. We believe that relevance is the key ingredient for brands who want to make an authentic impression in today’s crowded marketplace. It’s our mission to keep our clients on the cutting edge of relevance. Our legacy in PR is our greatest superpower because it made relevance the foundation of all of our work. Our PR practice keeps us entirely on the pulse of culture, trends and the zeitgeist of today so that we’re informed enough to create the kind of work that cuts through the noise and resonates with the masses.
IQ & EQ. We are inspired by analytics and believe that the best work comes out of the intersection of IQ & EQ. Our work is rooted in humanity and practical consumer psychology which, when paired with data and creative intuition, inspires us to make real breakthroughs. The kind of breakthroughs that connect brands and consumers on an honest level while delivering game changing results.
We move her. One of our core specialties is in reaching women, a population responsible for 85% of purchasing decisions, even for men’s products. Regardless of whether women are your primary target, their purchasing power can't be overstated, which is why we believe they’re the most impactful demographic for brands to focus on. Marketing to women is a specialty of ours but not our exclusive focus; we represent a strong portfolio of men’s brands as well.
Incremental Innovation. We believe that innovation is critical for brands to stay relevant but it can also be a time and budget draining trap. We understand the tempting desire for brands to gravitate towards today’s shiny new technologies while prioritizing innovation over ROI. Really, we get it. We acknowledge this impulse and counter it with what we call Incremental Innovation: a thoughtful process where we approach innovation with an obsessive focus on data, analytics, and insights while iterating based on results and key learnings. We repeat and optimize this process until our clients reach Critical Excellence and their brands hit major milestones.
Our People
We are committed to attracting the best and brightest in the business. Our unique mix of marketers, communications professionals, digital specialists, creatives, researchers and media experts brings a collaborative, talented team to each brand we represent. For clients, our team becomes an extension of your team.
Our Practices
Scientifically-proven to promote good health
Our clients range from established pharmaceutical companies and emerging biotechs, to medical devices and diagnostics. We specialize in helping our clients identify and mobilize KOLs, strategic alliances and 3rd party organizations. We’re adept at building brand advocacy and encouraging patients and caregivers to start conversations about even the most challenging topics and conditions. The Healthcare industry is being rapidly transformed by the powers of consumerization and millennial expectations. We are the agency who understands how to bridge this gap.
Beauty is in our Agency’s Makeup
In the beauty industry, there is no equivalent to Lippe Taylor. Our firm’s reputation blossomed from our work in Beauty and we continue to work with some of the most inspiring brands in the category today. With former editors from Vogue, Harper’s Bazaar, Marie Claire and Cosmopolitan, we can get the most epic media coverage, and with people who have spent more than a decade engaging influencers, we understand how to reach this new wave of Instafamers better than any other agency.
Our fashion statements speak results
At Lippe Taylor we produce nothing “off the rack.” All our programming is customized to your brand’s unique style. From trend reports to staging runway shows to showroom appointments and in-store events – everything we do speaks style and results.
We love home work
Home is one of our fastest growing categories – perhaps that’s because women make a staggering 91% of home purchase decisions. Or maybe it’s because we help our clients shine above their competitors. Through the years we’ve created award-winning programs that enhanced IKEA’s sustainability leadership, repositioned Built’s technology accessories and introduced countless new products for brands like George Foreman, Black & Decker and Taylor Precision.
We can dish it out (the food & wine news, that is)
Peoples’ relationship with food is complex because food and beverages are not just what we eat and drink… food is nutrition, reward, and family time. Beverages play so many integral roles in our lives, from our coffee rituals to savoring a good glass of wine as we spend time with friends and loved ones. We “get” the emotional relationships people have with food and beverages – and we’ve helped brands from Nestle to Jenny Craig, from Tanqueray to Yellowtail wine tell stories that resonate with both media and consumers.