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What We Are
Lippe Taylor is an earned marketing agency. In fact, we’re the creators of Earned Marketing™ outright. We help clients figure out not just what they should say, but what they should DO to earn growth. Then, we help them tell the world what they’ve done. It happens through a frictionless process of strategic intelligence, creative ideas, and fully integrated audience engagement.
Our Mission
Our mission is to reinvent how marketing happens, so that everyone can get back to enjoying the experiences brands provide, without all the baggage of intrusive or parasitic ads. We help our clients solve problems in the world, contribute to societal conversations, and DO things that are worth talking about. Then, we help them create marketing campaigns that celebrate what they’ve done.
Our Creatives
At Lippe Taylor, we know that brands are like people: if you keep shouting, you’ll eventually lose your voice. We pride ourselves on producing creative that listens before it speaks. Everyone has a voice and wants to be heard. We take the time to listen. We listen to what people are saying, what people are feeling, and what people are doing. This informs every element of our work because we are consumers too, and we know the difference between being timely, and being relevant, and the difference between being relevant and being great.
What We Do
Creative & Branding
Being the first Earned Marketing™ agency means we deliver best-in-class Creative that is 360 and campaignable. We launch brands, including strategy, identity, and design, as well as helping reinvigorate established brands.
Communications & PR
Any PR firm can generate coverage for hard news but we generate strategic and sustained news cycles. Our solutions are digital by design and drive sharing among your audiences. We work with both corporate and brand PR clients to craft their story and deliver it through third-party credentialing outlets. Our longstanding reputation as the leader in earned media is well-earned and true to this day.
Digital Marketing
We believe in social-first digital to meet today’s users where they are - in your feeds, not your websites. Our frictionless planning process runs all workstreams in an agile methodology so we’re faster to market than agencies that work sequentially. Our paid media capabilities deliver predictability and scale to our earned creative ideas, which is why we’re a frequent contender for top awards in social media and digital marketing.
Influencer Marketing
As longtime pioneers in influencer marketing, we excel in maximizing sponsored partnerships with creators and celebrities alike. This includes StarlingAI™ – our proprietary platform that was the industry’s first technology to apply image recognition technology and advanced statistics to influencer casting. Our programs consistently outperform our clients’ performance benchmarks while reinvigorating their brands.
Employee Experience
Our employee experience practice, formerly known as Cheer Partners, is at the forefront of a workplace revolution. We change the way people work by attracting, engaging, and inspiring leaders to advocate for their most valuable resource: their people. This includes consulting on important topics like internal leadership communications, diversity and inclusion policymaking, and timely topics like return to office planning.
DE&I Consulting
We help our clients define their vision, commitment and narrative for diversity, equity and inclusion to have a positive and holistic impact on enterprise culture. Our mission is to help your team deliver greater clarity and exemplify values-based leadership at work with initiatives that empower employees to both feel like they belong and become allies and advocates for others.
Healthcare
With dozens of FDA approvals and clearances under our belts, we work with leading life sciences companies in pharma, biotech, devices and diagnostics to simplify their science and reach their complex stakeholder groups to drive action among HCPs, patients, caregivers, and the broader health ecosystem.
Culture Quest
Culture is ever-evolving and always on. Our job as partners is to connect brands with culture in ways that create experiences that boost brand presence while enhancing their relationship with consumers. Culture Quest is a specialty offering dedicated to tracking real-time cultural events and bringing proactive ideas to our clients. It’s led to surprise brand engagements with Cardi B, Charles Barkley, and Olivia Munn.
We Earn It.
We call ourselves the first Earned Marketing™ agency because we have pioneered this approach to earning success in today’s advertising-averse world.