Advanced Network Analytics
for Influencer Marketing
StarlingAI® uses the latest and greatest in Image Recognition Technology and Artificial Intelligence algorithms to identify, measure, and rank influencers along a suite of key metrics so you can optimize, scale, and track influencer campaigns.
Customized model tuning
The StarlingAI® approach is not one-size-fits-all. Its architecture has been deliberately designed for the varying strategic needs of clients, across a range of topics and categories. Its weighting model enables analysts to fine-tune each analysis around the finite and strategic requirements of any given campaign.
Inclusion of ephemeral content
No influencer platform today includes analysis of ephemeral social media content from Snapchat and Instagram Stories - two of the fastest growing social media platforms today, on which the majority of influencer content is shared. By including these channels, Starling AI captures a 360° view of an influencer's social media engagement.
Network dynamics and momentum
As the problem of 'fake followers' increasingly plagues the reliability of influencer marketing, Starling AI counters this issue by qualifying influencers according to their connectivity to fellow influencers, thereby ensuring their audience is genuine. Additionally, Starling AI's tracking of "influencer momentum" ensures that identified influencers are likely to continue to rise in influence throughout an engagement, locking in value for clients long term.
The Starling AI® platform evaluates influence along seven core metrics:
Dynamic network analysis
Identifies Influencer Relevance, Brand Affinity, Engagement, and Reach.
Operationalized influencer networks
Centralizing and tracking existing influencer programs in one place to streamline processes, scale campaigns and maximize ROI.
Next level influencer ecosystem reporting
Not only does it identify the most effective influencers for a brand but identifies who influences those influencers.
Influencer network momentum
Tracks and predicts influencer momentum among a set of known influencers, so you can engage and invest in tomorrow's internet stars, today.
Topic focus &
Evaluates the relevance of a given influencer and their care toward certain brands - based on text, images, and videos.
Audience & engagement
Evaluates the general size of an influencer's reach or following and the overall performance of an influencer's content.
Influencer network impact & reach
Evaluates the extent to which known influencers share or follow a given influencer and the potential impact of being connected to a given set of known influencers.
See what Starling AI® can do for you
Contact us using the form below to find out more about StarlingAI® and how it could help your social campaigns.