Brand Marketing Insight in your Ear Buds

The world of brand and agency marketing is constantly changing. The best way to keep up? Listen in as voices from Lippe Taylor sits down with marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Available on Apple Podcasts, Spotify, Google Play, Stitcher, and wherever you listen.

 

             

 

Exciting Shifts in Social Media with CEO of Muck Rack and The Shorty Awards, Greg Galant [Episode 13]

Oct 1, 2019

Episode 13:

Exciting Shifts in Social Media with CEO of Muck Rack and The Shorty Awards, Greg Galant [Episode 13]

This episode delves into the many offshoots of social media, from emerging trends in social good and influencer marketing, to its origins as a natural means of expression in our digital age.

Our guest today is Greg Galant. He is one of the minds behind the Shorty Awards, which is a highly popular digital awards ceremonies that showcases groundbreaking short-form digital and social media content across all major platforms.

 

Key Links for Greg

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In this episode, Greg shares how the origins and early days of Twitter and other early platforms necessitated the rise of the Shorty Awards and his career in the field.

Greg talks about a wide array of topics including: how powerful a work-from-home office dynamic can be, the importance of actively listening to customers and fans, the most effective initiatives for social good, influencer marketing, ways to stay productive despite constant social media bombardment, and much more.

 

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In This Episode:

  • The origin story of the Shorty Awards and Muck Rack.
  • The largest shifts in social media according to Greg.
  • How social good has taken over social media in popularity.
  • How to properly approach social good as a brand.
  • The unique workplace culture of Greg’s companies.
  • The benefits of a work-from-home company.
  • On influencer-driven marketing: the good, the bad, and the ugly.
  • Tools that Greg uses to minimize time wasted on social media and increased productivity.

 

Key Takeaways From This Episode of the Damn Good Brands Podcast

  • Greg thinks that one of the largest changes in social media since he first started in the field is just the sheer amount of platforms that are out there now. Sure, social media is still volatile, and platforms fold, but the digital infrastructure is much vaster.
  • When talking about the exciting things that brands are doing differently now on social media, Greg says that user-generated content is much more prevalent. This means that many brands are actively listening to customers or fans and creating a bottom-up experience instead of the isolated and contrived top-down dynamic of years prior.
  • The best campaigns for social good come from a deep understanding of whatever initiative for social good is being showcased. Many companies build strong social good campaigns by actively listening to the community it serves and addressing any disconnect between conception and execution of any drive for social good.
  • Influencers are the new athletes for marketing products. Just like Michael Jordan used to drive Nike shoe sales, so too influencers are marketing products in a similar way using their social media clout instead.
  • Many businesses need to remind themselves that their work with influencers needs to incorporate the unique personality and creativity of the influencer in the marketing model as well.

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Damn Good Brands is brought to you by Lippe Taylor, a Public Relations and Digital Marketing agency committed to telling riveting stories that move brands forward.

The host for this episode was Nick Taylor, Innovation Technology Officer for Lippe Taylor

This podcast is a production of Evo Terra and the team at Simpler Media Productions.

Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman [Episode 12]

Sep 20, 2019

Episode 12:

Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman [Episode 12]

In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership.

The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority, and their advice for future generations of female leaders. This episode features full audio from the event and a distillation of the wisdom and key insights from all of our guests. 

 

Key Links and Info for our Guests

  • Executive Vice President and Chief Corporate Affairs Officer for Pfizer, Sally Susman’s business bio || LinkedIn profile.
  • Head of Corporate Communications at Citi, Jennifer Lowney’s LinkedIn profile || Her Twitter page.
  • EVP Corporate Communications at Scholastic, Stephanie Smirnov’s LinkedIn profile || Her Twitter page.
  • Global Executive Director, Communications at Merck, Joanna Breitstein’s LinkedIn profile
  • Former Senior Vice President and Chief Communications Officer at Vertex Pharmaceuticals, Kym White’s LinkedIn profile
  • Director of External Communications and Customer Success, Pernod Ricard USA at Pernod Ricard, Taylor Foxman’s LinkedIn profile.
  • [The roundtable was moderated by] The Former Chief Digital Officer of Bayer, Jessica Federer and The CEO of Lippe Taylor, Maureen Lippe

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The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority, and their advice for future generations of female leaders. Below are our key takeaways from the evening.

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Key Takeaways:

  • Don’t wait for an invitation. As Sally Susman shares, getting ahead in male-dominated fields means you invite yourself to events. Or in other words, you can learn to play golf just like Sally did. She learned that by playing golf, she wouldn’t be left behind or excluded. By being proactive and not backing off by an inch, Sally ensured her inclusion in the company. 
  • Have an analytical approach to inclusion and for fighting bias. Jennifer Lowney of Citi accentuated the importance of leaning on data as a concrete tool for staving off unconscious gender bias. Citi does this through a hired third-party analyst who measures trends in real time to report any instances of unconscious bias in talent acquisition spheres or internal operations.
  • There’s no ‘I’ in ‘team’...and that’s just fine. As Kym White says, women often find themselves deflecting the credit that would drive professional advancement instead of accepting it. This is often done by giving credit to the team instead of individually claiming ownership. True credit gets lost within the team (or applied to men) when women are encouraged not to take credit for their actions.
  • Find accomplices not allies, sponsors not mentors. As Stephanie Smirnov puts it, sponsors can be crucial for your development as a professional. A sponsor will coach you and push you farther than a mentor. And when differentiating between an ally and an accomplice: an ally will fight with you, but an accomplice will fight for you because they are inextricably dedicated to your professional development. Find yourself an accomplice!
  • During a crisis, focus on unity and not division. Joanna Breitstein used the #MeToo Movement to illustrate how companies can come together and focus on organizational openness and communication on important issues, instead of functioning in a tight-lipped, reactionary mode.
  • There’s a difference between speaking up and being heard. Taylor Foxman says that she has learned to be in as many meetings as possible, to formulate her thoughts carefully, and only speak when she has something insightful to say. This emphasis on coherency and tactfulness means that all present at those meetings equate her voice to thoughtfulness and truly listen every time she speaks.

 

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Damn Good Brands is brought to you by Lippe Taylor, a Public Relations and Digital Marketing agency committed to telling riveting stories that move brands forward.

The host for this episode was Nick Taylor, Innovation Technology Officer for Lippe Taylor

This podcast is a production of Evo Terra & the team at Simpler Media Productions.

Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market [Episode 11]

May 22, 2019

Episode 11:

Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market [Episode 11]

“We're not just going to follow the latest fad out of the door. We need to know that it is really going to provide our consumer a better outcome. We're in the business of science and technology and ultimately better health outcomes for our consumers.”

Chester Twigg is the Global Chief Customer Officer of Johnson and Johnson and under this title, he oversees J&J’s Global Commercial Strategy, while maximizing growth and value within the company on a global level.

Chester joined Johnson & Johnson from Procter & Gamble, where he spent over 25 years. At P&G he led sales for a massive global category that included baby, feminine and family care products and he also ran the global AS Watson customer account. This role took him across the world including all over the US, China, India, Singapore and Europe.  

Chester holds an MBA in Marketing and a Bachelor of Commerce and Economics from the University of Mumbai, India. He is a fascinating and incredibly accomplished person with a deeply global sensibility and we were very honored to speak with him.

We covered A LOT of ground in this conversation, including:

  • The value of keeping a large company like J&J agile and why it’s a critical part of keeping pace with market trends and consumer demands that are constantly changing at an accelerated rate.
  • The challenges of deriving actionable insights from the vast amounts of consumer-related data that brands have access to in an age where consumers expect personalized experiences.
  • Chester’s advice for future generations of marketers who want to remain competent and competitive in the brand workforce (hint, it all comes down to curiosity and constant learning).

 

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Produced by Simpler Media

Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives [Episode 10]

Sep 5, 2018

Episode 10:

Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives [Episode 10]

Paul Dyer and Torod Neptune discuss the intricacies of generating robust but universal strategies for global communications

In this installment of Damn Good Brands, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the language and cultural hurdles when developing an international ‘master brand story’, and the importance for marketing and communications teams to be adequately data informed.

When describing the nuances of communicating a clear-cut brand vision internally, as well as externally, Torod articulates the importance of having a well-defined narrative or story to tell--one which provides relevance, meaning, and context to customers and stakeholders alike. He says there are a few core  principles that are at the center of Lenovo’s master brand story. The first is diversity. This means that culturally and philosophically, Lenovo has absorbed a myriad of Eastern and Western influences and mentalities over the years which drive and inspire all major business and marketing decisions. The second is the insight and innovation that goes into the products that Lenovo creates. And lastly, he gets into the importance of conveying Lenovo’s financial story, it’s origins and history, and the global citizenship work that Lenovo has done to bring different cultures together in a global, collaborative scope.

Other important facets of this conversation include the need to broaden one’s aperture. Because Torod worked with Verizon, one of the nation’s leading communications behemoths, he was heavily involved on a national level, but only when he started working with Lenovo, did he have to shift his perspective to one that was more global. Another key topic is just how important diversity is for a global titan like Lenovo, especially from a creative, financial, and technological standpoint. Additionally, the importance of disruptors is explained at length, and the value of taking calculated risks is held up as a viable strategy for sustainable branding success.

PayPal’s Uniquely Integrated Communications Department with Franz Paasche [Episode 09]

Aug 29, 2018

Episode 09:

PayPal’s Uniquely Integrated Communications Department with Franz Paasche [Episode 09]

PayPal’s Senior Vice President, Corporate Affairs and Communications, Franz Paasche, sits down with us to discuss the keys to a fully integrated digital communications practice.

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.

Today’s episode is with Franz Paasche, Senior Vice President, Corporate Affairs and Communications at PayPal.

When PayPal split from Ebay, Franz built a corporate affairs function by integrating the communications practice with governmental relations and social innovation, all operating as a single entity. We get into the benefits of consolidating previously disparate communications practices and key insights for other brands seeking to better integrate their own comms departments.

Prior to joining PayPal in 2015, Franz spent spent almost four years at McKinsey & Company, where he was responsible for external relations, public affair and strategic communications. Before that, he was a senior partner at FleishmanHillard and is one of the few comms industry leaders to hold a law degree. Earlier this year Franz, was ranked as one of the most important and influential in-house communicators in the world by Holmes Report’s Influence 100.

eBay's Dan Tarman On Digital Disruption & Purpose [Episode 08]

Aug 6, 2018

Episode 08:

eBay's Dan Tarman On Digital Disruption & Purpose [Episode 08]

Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy.

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.

Today’s episode is with Dan Tarman, Chief Communications Officer of eBay. eBay, as a company, is driven by a strong sense of purpose as a platform that democratizes commerce through technology; this purpose is remarkably consistent with everything they do in a marketing and communications capacity.

In this interview, we get into the nitty gritty of how eBay is able to walk the walk in ensuring indelible consistency between their communications strategy and brand mission. We also get into how brands can use data for their own storytelling, the importance of self-disruption and the power of a brand’s purpose to inspire and energize its staff.

Lessons in Entrepreneurship and Marketing Success in the LGBT Community with Robyn Streisand [Episode 07]

Jul 18, 2018

Episode 07:

Lessons in Entrepreneurship and Marketing Success in the LGBT Community with Robyn Streisand [Episode 07]

Robyn Streisand is an entrepreneur, marketer and founder of Titanium Worldwide and The Mixx; a collective of certified diverse agencies that act as a single unified marketing force for brands. We talk about Robyn’s background in entrepreneurship including how she became one of the most authoritative voices in her space and get into the finer details of how brands can best engage the LGBT community.

Robyn Streisand is an entrepreneur, marketer and founder of Titanium Worldwide and The Mixx; a collective of certified diverse agencies that act as a single unified marketing force for brands. We talk about Robyn’s background in entrepreneurship including how she became one of the most authoritative voices in her space and get into the finer details of how brands can best engage the LGBT community.

Keys to Launching a Startup and Securing Multi-Million Dollar Funding with Insticator’s Zack Dugow [Episode 06]

Apr 18, 2018

Episode 06:

Keys to Launching a Startup and Securing Multi-Million Dollar Funding with Insticator’s Zack Dugow [Episode 06]

Zack Dugow is an entrepreneur and founder of Insticator; a startup that’s revolutionizing and disrupting the world of online ad buying. Insticator recently secured over 8 million in Series A funding and is still on fire

In this podcast, we talk about the startup founder’s journey from idea to major funding and all the trials, tribulations and iterations in between, including quintessential books, tools, and mindsets for launching a successful startup. We also get into the state of the world of digital ad buying and why it was so ripe for Insticator’s disruption.

Keys to Building a World Class, Influential Network with Selena Soo [Episode 05]

Mar 27, 2018

Episode 05:

Keys to Building a World Class, Influential Network with Selena Soo [Episode 05]

Publicity and PR superstar Selena Soo guides us through the process of building a world class and influential network even if you’re starting from scratch or are highly introverted.

Selena’s strategies have led to strategic alliances with multiple powerful influencers including Marie Forleo, Marianne Williamson,  Pat Flynn, Derek Halpern and Ramit Check out her educational product ‘Impacting Millions’ at impactingmillions.com

Inside the Webby’s - All That’s Relevant, Cool, and Award Worthy on the Internet [Episode 04]

Mar 1, 2018

Episode 04:

Inside the Webby’s - All That’s Relevant, Cool, and Award Worthy on the Internet [Episode 04]

Webby’s Managing Director Claire Graves talks to us about all that’s relevant, cool, and award worthy on the internet.

Claire Graves is Managing Director of The Webby Awards; the prestigious annual event that awards excellence on the Internet. The Webby’s are presented by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousands industry experts and technology innovators.

Influencer Marketing - Moving the Needle and Rising Above the Chaos with Lippe Taylor’s Own Lauren Mcgrath [Episode 03]

Feb 22, 2018

Episode 03:

Influencer Marketing - Moving the Needle and Rising Above the Chaos with Lippe Taylor’s Own Lauren Mcgrath [Episode 03]

Lippe Taylor’s own Lauren Mcgrath discusses how to effectively move the needle in the often chaotic but extremely promising world of Influencer Marketing.

Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers.

Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.

Virtual Reality’s Promising Future for Media and Brands with Framestore’s Christine Cattano [Episode 02]

Feb 15, 2018

Episode 02:

Virtual Reality’s Promising Future for Media and Brands with Framestore’s Christine Cattano [Episode 02]

Framestore’s Head of VR, Christine Cattano discusses the exciting future of VR for media and brands.

Christine Cattano is the Global Head of VR & Executive Producer at Framestore where she’s front and center in the development of VR/AR content. Christine has produced and launched a series of award-winning VR experiences including:

  • HBO's Game of Thrones "Ascend the Wall"
  • Paramount's Interstellar
  • Marvel's Avengers
  • Merrell's "Trailscape"
  • Volvo's "Volvo Reality"
  • Marriott Hotels "The Teleporter" and "VR Postcards"
Gamechanging PR Stunts - Fun, Daring, Oftentimes-Hilarious Case Studies with Chris Kooluris [Episode 01]

Feb 8, 2018

Episode 01:

Gamechanging PR Stunts - Fun, Daring, Oftentimes-Hilarious Case Studies with Chris Kooluris [Episode 01]

Disruptive marketer Chris Kooluris takes us through his history of fun, daring, relevant, and oftentimes hilarious PR stunts!

Chris Kooluris is a creative media specialist and disruptive marketer. Chris has worked across many major brands including Budweiser, Dove, Tropicana, General Motors, NFL, Smirnoff, Microsoft, Macy’s and Nestle. His unique approach to PR effortlessly blends pop culture relevance with humor and well executed stunts that delight demographics and thrill clients. His work history involves such celebrities as Axl Rose, Meghan Fox, Donna Summers and many more.