Brand Marketing Insight in your Ear Buds

The world of brand and agency marketing is constantly changing. The best way to keep up? Listen in as voices from Lippe Taylor sits down with marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Available on Apple Podcasts, Spotify, Google Play, Stitcher, and wherever you listen.

 

             

 

DGB11: Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market

May 22, 2019

Episode 11:

DGB11: Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market

“We're not just going to follow the latest fad out of the door. We need to know that it is really going to provide our consumer a better outcome. We're in the business of science and technology and ultimately better health outcomes for our consumers.”

Chester Twigg is the Global Chief Customer Officer of Johnson and Johnson and under this title, he oversees J&J’s Global Commercial Strategy, while maximizing growth and value within the company on a global level.

Chester joined Johnson & Johnson from Procter & Gamble, where he spent over 25 years. At P&G he led sales for a massive global category that included baby, feminine and family care products and he also ran the global AS Watson customer account. This role took him across the world including all over the US, China, India, Singapore and Europe.  

Chester holds an MBA in Marketing and a Bachelor of Commerce and Economics from the University of Mumbai, India. He is a fascinating and incredibly accomplished person with a deeply global sensibility and we were very honored to speak with him.

We covered A LOT of ground in this conversation, including:

  • The value of keeping a large company like J&J agile and why it’s a critical part of keeping pace with market trends and consumer demands that are constantly changing at an accelerated rate.
  • The challenges of deriving actionable insights from the vast amounts of consumer-related data that brands have access to in an age where consumers expect personalized experiences.
  • Chester’s advice for future generations of marketers who want to remain competent and competitive in the brand workforce (hint, it all comes down to curiosity and constant learning).

 

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Produced by Simpler Media

DGB10: Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives

Sep 5, 2018

Episode 10:

DGB10: Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives

Paul Dyer and Torod Neptune discuss the intricacies of generating robust but universal strategies for global communications

In this installment of Damn Good Brands, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the language and cultural hurdles when developing an international ‘master brand story’, and the importance for marketing and communications teams to be adequately data informed.

When describing the nuances of communicating a clear-cut brand vision internally, as well as externally, Torod articulates the importance of having a well-defined narrative or story to tell--one which provides relevance, meaning, and context to customers and stakeholders alike. He says there are a few core  principles that are at the center of Lenovo’s master brand story. The first is diversity. This means that culturally and philosophically, Lenovo has absorbed a myriad of Eastern and Western influences and mentalities over the years which drive and inspire all major business and marketing decisions. The second is the insight and innovation that goes into the products that Lenovo creates. And lastly, he gets into the importance of conveying Lenovo’s financial story, it’s origins and history, and the global citizenship work that Lenovo has done to bring different cultures together in a global, collaborative scope.

Other important facets of this conversation include the need to broaden one’s aperture. Because Torod worked with Verizon, one of the nation’s leading communications behemoths, he was heavily involved on a national level, but only when he started working with Lenovo, did he have to shift his perspective to one that was more global. Another key topic is just how important diversity is for a global titan like Lenovo, especially from a creative, financial, and technological standpoint. Additionally, the importance of disruptors is explained at length, and the value of taking calculated risks is held up as a viable strategy for sustainable branding success.

DGB 09: PayPal’s Uniquely Integrated Communications Department with Franz Paasche

Aug 29, 2018

Episode 09:

DGB 09: PayPal’s Uniquely Integrated Communications Department with Franz Paasche

PayPal’s Senior Vice President, Corporate Affairs and Communications, Franz Paasche, sits down with us to discuss the keys to a fully integrated digital communications practice.

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.

Today’s episode is with Franz Paasche, Senior Vice President, Corporate Affairs and Communications at PayPal.

When PayPal split from Ebay, Franz built a corporate affairs function by integrating the communications practice with governmental relations and social innovation, all operating as a single entity. We get into the benefits of consolidating previously disparate communications practices and key insights for other brands seeking to better integrate their own comms departments.

Prior to joining PayPal in 2015, Franz spent spent almost four years at McKinsey & Company, where he was responsible for external relations, public affair and strategic communications. Before that, he was a senior partner at FleishmanHillard and is one of the few comms industry leaders to hold a law degree. Earlier this year Franz, was ranked as one of the most important and influential in-house communicators in the world by Holmes Report’s Influence 100.

DGB08: eBay's Dan Tarman On Digital Disruption & Purpose

Aug 6, 2018

Episode 08:

DGB08: eBay's Dan Tarman On Digital Disruption & Purpose

Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy.

As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.

Today’s episode is with Dan Tarman, Chief Communications Officer of eBay. eBay, as a company, is driven by a strong sense of purpose as a platform that democratizes commerce through technology; this purpose is remarkably consistent with everything they do in a marketing and communications capacity.

In this interview, we get into the nitty gritty of how eBay is able to walk the walk in ensuring indelible consistency between their communications strategy and brand mission. We also get into how brands can use data for their own storytelling, the importance of self-disruption and the power of a brand’s purpose to inspire and energize its staff.

DGB07: Lessons in Entrepreneurship and Marketing Success in the LGBT Community with Robyn Streisand

Jul 18, 2018

Episode 07:

DGB07: Lessons in Entrepreneurship and Marketing Success in the LGBT Community with Robyn Streisand

Robyn Streisand is an entrepreneur, marketer and founder of Titanium Worldwide and The Mixx; a collective of certified diverse agencies that act as a single unified marketing force for brands. We talk about Robyn’s background in entrepreneurship including how she became one of the most authoritative voices in her space and get into the finer details of how brands can best engage the LGBT community.

Robyn Streisand is an entrepreneur, marketer and founder of Titanium Worldwide and The Mixx; a collective of certified diverse agencies that act as a single unified marketing force for brands. We talk about Robyn’s background in entrepreneurship including how she became one of the most authoritative voices in her space and get into the finer details of how brands can best engage the LGBT community.

DGB06: Keys to Launching a Startup and Securing Multi-Million Dollar Funding with Insticator’s Zack Dugow

Apr 18, 2018

Episode 06:

DGB06: Keys to Launching a Startup and Securing Multi-Million Dollar Funding with Insticator’s Zack Dugow

Zack Dugow is an entrepreneur and founder of Insticator; a startup that’s revolutionizing and disrupting the world of online ad buying. Insticator recently secured over 8 million in Series A funding and is still on fire

In this podcast, we talk about the startup founder’s journey from idea to major funding and all the trials, tribulations and iterations in between, including quintessential books, tools, and mindsets for launching a successful startup. We also get into the state of the world of digital ad buying and why it was so ripe for Insticator’s disruption.

DGB05: Keys to Building a World Class, Influential Network with Selena Soo

Mar 27, 2018

Episode 05:

DGB05: Keys to Building a World Class, Influential Network with Selena Soo

Publicity and PR superstar Selena Soo guides us through the process of building a world class and influential network even if you’re starting from scratch or are highly introverted.

Selena’s strategies have led to strategic alliances with multiple powerful influencers including Marie Forleo, Marianne Williamson,  Pat Flynn, Derek Halpern and Ramit Check out her educational product ‘Impacting Millions’ at impactingmillions.com

DGB04:  Inside the Webby’s - All That’s Relevant, Cool, and Award Worthy on the Internet

Mar 1, 2018

Episode 04:

DGB04: Inside the Webby’s - All That’s Relevant, Cool, and Award Worthy on the Internet

Webby’s Managing Director Claire Graves talks to us about all that’s relevant, cool, and award worthy on the internet.

Claire Graves is Managing Director of The Webby Awards; the prestigious annual event that awards excellence on the Internet. The Webby’s are presented by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousands industry experts and technology innovators.

DGB03: Influencer Marketing - Moving the Needle and Rising Above the Chaos with Lippe Taylor’s Own Lauren Mcgrath

Feb 22, 2018

Episode 03:

DGB03: Influencer Marketing - Moving the Needle and Rising Above the Chaos with Lippe Taylor’s Own Lauren Mcgrath

Lippe Taylor’s own Lauren Mcgrath discusses how to effectively move the needle in the often chaotic but extremely promising world of Influencer Marketing.

Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers.

Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.

DGB02: Virtual Reality’s Promising Future for Media and Brands with Framestore’s Christine Cattano

Feb 15, 2018

Episode 02:

DGB02: Virtual Reality’s Promising Future for Media and Brands with Framestore’s Christine Cattano

Framestore’s Head of VR, Christine Cattano discusses the exciting future of VR for media and brands.

Christine Cattano is the Global Head of VR & Executive Producer at Framestore where she’s front and center in the development of VR/AR content. Christine has produced and launched a series of award-winning VR experiences including:

  • HBO's Game of Thrones "Ascend the Wall"
  • Paramount's Interstellar
  • Marvel's Avengers
  • Merrell's "Trailscape"
  • Volvo's "Volvo Reality"
  • Marriott Hotels "The Teleporter" and "VR Postcards"
DGB01: Gamechanging PR Stunts - Fun, Daring, Oftentimes-Hilarious Case Studies with Chris Kooluris

Feb 8, 2018

Episode 01:

DGB01: Gamechanging PR Stunts - Fun, Daring, Oftentimes-Hilarious Case Studies with Chris Kooluris

Disruptive marketer Chris Kooluris takes us through his history of fun, daring, relevant, and oftentimes hilarious PR stunts!

Chris Kooluris is a creative media specialist and disruptive marketer. Chris has worked across many major brands including Budweiser, Dove, Tropicana, General Motors, NFL, Smirnoff, Microsoft, Macy’s and Nestle. His unique approach to PR effortlessly blends pop culture relevance with humor and well executed stunts that delight demographics and thrill clients. His work history involves such celebrities as Axl Rose, Meghan Fox, Donna Summers and many more.