The challenge

In 2011, CSN Stores re-branded under the name With over 5 million products from more than 5 thousand brands, Wayfair is the #1 e-tailer for home goods.

There was just one little problem… nobody knew them. We were tasked with building significant national awareness.

3.5 million viewers without an integration fee - The Ellen Degeneres Show.
Wayfair logo
House image

Go big by going home

By way of Lippe Taylor’s strong relationships with producers at The Ellen DeGeneres Show we learned of the hit show’s upcoming “Dream Home Giveaway” - their largest to date. We were able to convince the show’s decision-makers that Wayfair would be the perfect partner to design and furnish a new home for Ellen’s winner, single mom Lisa Jarmon. Suddenly Wayfair was a name millions were talking about in a very positive way.

Side table with plant and glasses
Book shelf and bookends

The best things in life are free

Not only did we make a splash for to over 3.5 million viewers of The Ellen DeGeneres Show, but we were able to do it without an integration fee. By working with producers, we were able to use Ellen’s name and likeness on the website as well as linking back to the video segment from the show on Ellen’s website. Additionally, we created a “shoppable” gallery on featuring photos from each room in Lisa Jarmon’s beautiful new home.

50.5% increase in traffic to
Kitchenware in storage cupboard
Kitchenware in storage cupboard