The challenge

Celebrate the announcement of new SensatioNail® Brand Ambassador, actress Gabrielle Union and create buzz around her and the latest brand launches.

378 million media impressions
Sensational logo
Lippe Taylor helped break the news of SensatioNail's partnership with Gabrielle Union

Tap our inner circle

Through our strong media relationships, Lippe Taylor secured exclusive print (WWD and People) and broadcast (EXTRA) coverage to break the news of SensatioNail’s partnership with actress Gabrielle Union.

Key placements on EXTRA, WWD, People, The Meredith Viera Show, PopSugar TV, New York Live, InStyle and New York magazine.
SensatioNail partner, Gabrielle Union

Party time

Lippe Taylor planned and executed a cocktail party event at the Gansevoort Hotel in New York City to introduce key members of the media to Gabrielle Union and the latest product launches from SensatioNail®.

The fully-branded space featured sleek black and white décor with pops of SensatioNail® color throughout the room, elevating the brand in editors’ eyes. Select members of the media were offered one-on-one interviews with Gabrielle at the event—or at a later time via phone.

Socially savvy

At the event, guests were invited to take photographs with Gabrielle Union in front of a branded step-and-repeat and share them on their social networks using the hashtag #GelFanatic.