Paul made his career by being one of the first consultants to effectively leverage social media for Fortune 500 brands; a career path that has also included building multiple new teams, developing software products, and designing a modern thought-leadership approach to business development.

In 2009 Paul was named one of the “15 to Watch” for practitioners under 30 (PRNews) and for the next 5 years, members of his team received the same honor. Paul's former position was as Chief Commercial Officer and President, Analytics & Insights at W2O Group where he worked for almost eight years.  Prior to W2O Group, he served as the Managing Director of Interactive (Digital) for CarryOn Communication.  Throughout his career, he has worked extensively in the Healthcare sector including with large pharmaceutical clients like Pfizer, Sanofi, and Roche, as well as with major Consumer brands like Red Bull, Verizon, Warner Bros. and P&G. For these and other clients, Paul is typically brought in to help drive greater results through integrated earned and social media, and to implement new, analytics-driven approaches. Paul graduated with honors from Washington University in St. Louis and subsequently received his Masters in Business Administration (MBA) from the McCombs School of Business at the University of Texas. Paul and his wife Laura welcomed their first child, Livia Grace Dyer last Fall.