What we do
Every day, we work with key opinion leaders, including prominent physicians, early adopters, experts and celebrities that influence & inspire your target demographic to take action. Today, consumers are becoming more and more immune to traditional advertising & marketing and instead are becoming significantly more trusting of recommendations that come from third parties. Because of this, strategically identifying and engaging with influencers and influential networks is more important than ever to drive awareness, brand affinity and purchase.
Why is Influencer Marketing so effective? Well, not only can influencers reach more people, but they reach the right people. Since different influencers influence different market segments, finding a contextual fit for your brand’s target segment is a critical step. That’s why we developed our proprietary HIR engine, a Lippe Taylor proven methodology for identifying, engaging, and mobilizing influencers to drive awareness, engagement, and sales for your brand.