Public Relevance is a reimagining of PR as a complementary mix of data driven insights, influencer management and communications, with the ultimate goal of creating quality content that matters, gets seen, and moves your audience.
“PR still matters, advertising still matters, social/digital still matter but all of these marketing disciplines are converging into one unified concept… content. It’s all becoming content! But the real caveat is that now, there's too much content, so how do you break through? Make content that matters. Whether it's an Instagram post, a Snapchat story, a Youtube video, or a full scale VR experience, all content requires relevance. That's where Lippe Taylor comes in; it's our job to keep our clients relevant, and their content seen.”
Chief Executive Officer