MAUREEN LIPPE
FOUNDER AND CEO
Maureen Lippe has more than twenty-five years of leadership experience creating brand-building, strategic solutions for marketers in the health, home, beauty, fashion and consumer lifestyle industries. A former fashion editor at . . Vogue,and beauty and health editor at Harper's Bazaar, Maureen founded Lippe Taylor in 1987, motivated by the lack of creativity she observed in how brands were positioned to the media. An early innovator in developing strategies for connecting brands with consumers, Maureen has overseen the growth of Lippe Taylor into one of America's leading and most recognized communications firms specializing in marketing to women, mothers and teens.
Maureen has overseen the successful launch of more than 100 consumer, fashion and beauty brands. She counseled global brand leaders including Procter & Gamble, Vanity Fair Corp., Ortho Pharmaceuticals, The Limited Corp., L'Oréal, Sara Lee, Reckitt Benckhiser among others, through a broad range of communications disciplines including brand and product development, cause related programming and issues management.
A former spokesperson for major beauty and fashion companies including Clairol, Cheseborough-Ponds, Vidal Sassoon, Unilever and Dupont, Maureen also appeared as an on-air personality for ABC-TV's "Live with Regis Philbin" performing live makeovers and reporting on style trends. A member of the Board of Directors of Cosmetic Executive Women for over ten years, Maureen co-founded CEW's program to help low income women transition into jobs. Additionally, she has the distinction of being the only non-physician member of the Skin Cancer Foundation Board and often advises on women's causes including the Evelyn Lauder Breast Cancer Research Fund.
Believing the core of successful public relations strategies is to connect consumers to brands in relevant and emotional ways, Maureen created Direct-to-Women®, Direct-to-Moms®, and Direct-to-Teens®, propriety methodologies to assist clients in "cracking the code" on these consumers; and Trendvision®, an internal "think tank" of future-focused research to help clients develop future products and services.
GERALD L. TAYLOR
GENERAL MANAGER
"Any successful company must be focused on the bottom line, but that focus must be based on effective measurement of its marketing spend for each discipline including public relations, to determine real ROI."
Gerald Taylor
Jerry brings more than 30 years experience in publishing, advertising, public relations and consumer marketing. As a former publisher of Harper's Bazaar, National Lampoon, Spy Magazine, Weight Watcher's Magazine, and The New York Doctor, . and hands-on owner of a successful marketing/promotion company, he provides insights from both the business and the creative sides. Jerry is committed to "no surprises" execution of inspiring branded creativity.
Additionally, Jerry's extensive consumer marketing experience in categories such as beauty, fashion, food and beverage is always driven with an eye on ROI for the client. When he is not at the office, he is at the movies or tending his prize roses in the country.
JIM JOSEPH,
PRESIDENT AND PARTNER
Jim Joseph is an award winning marketing professional who has specialized in building consumer brands and agency businesses his entire career. Jim’s consistent goal throughout his career has been to help blockbuster clients including Kellogg’s, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives.
Prior to joining Lippe Taylor, Jim spent the bulk of his agency career at Publicis Groupe. He started his own agency, which he sold to Publicis and then merged it with two others to create Arc-NY, the largest integrated marketing services agency in Manhattan at the time. Jim comes to Lippe Taylor from Publicis’ Saatchi & Saatchi Wellness where he led the transformation of the agency from traditional advertising to diversified marketing. During his tenure, the agency won several prestigious industry awards including “Agency of the Year” from DTC Perspectives on Excellence, “Most Creative Agency” from The Manny Awards, and a CLIO Award for advertising.
Early in his career on the client side at Johnson & Johnson, Jim became a new products expert by launching nine new consumer products in less than five years--including the number one Reach Wondergrip toothbrush for kids and the reinvention of Clean & Clear skin care for teenage girls. Jim then went on to be the lead marketer for the Arm & Hammer Dental Care toothpaste line.
Jim is a graduate of Cornell University and also has an MBA from Columbia University. He lives in Manhattan and Bucks County, Pennsylvania, with his partner of over ten years and his two teenage children. He has just completed his first marketing book, which will be out after the New Year. When not working with his team or spending time with his family, Jim is likely to be found running along the Hudson River or writing his blog at JimJosephExp.blogspot.com.
EMMY LOU KELLY,
CREATIVE DIRECTOR
Creative Director Emmy Lou Kelly runs Lippe Taylor's in-house Art Department, a talented team of designers who conceive and create distinct and memorable packaging, invitations, web pages and anything and everything that involves strategic client communications through unique graphic design. Emmy Lou's superb visual taste, coupled with Maureen Lippe's vision, has built Lippe Taylor's reputation for "signature" design exemplified by modern elegance.
Emmy Lou developed her keen eye for design in her earlier career as Fashion Editor at Harper's Bazaar reporting to industry legend Carrie Donovan and as Accessories Editor at Vogue Magazine, editing "Vogue's Own Boutique" pages. She then segued into a second career as a stockbroker at various Wall Street firms.
Emmy Lou lives in New York City and Southhampton and enjoys cooking, reading and going to the beach.