Fred Gerantabee Joins Lippe Taylor as Chief Digital Officer
- Category: News
- Published: 14 October 2016
We couldn't be more excited to announce multiple new hires as part of our ongoing expansion into a Next Gen Creative Communications Agency Model. We recently added Chief Digital Officer, Fred Gerantabee to lead a rapidly growing roster of digital accounts across Health, Lifestyle and Beauty sectors. Fred comes to us from Grey Advertising where he built the technology, user experience and innovation practices. Fred was instrumental in Grey's digital growth over the past five years while working directly under Apple's newly minted VP of Marketing Communications, Tor Myhren (a then Grey Executive). While at Grey, Fred launched integrated campaigns for CoverGirl, Pantene, Marriott Hotels, and Eli Lilly and won multiple awards for campaigns for Volvo, Canon USA and States United Against The Prevention of Gun Violence (UnloadYour401k).
Despite our continued investment in Digital we're not only remaining true to our PR/Communications foundation, but are also utilizing our legacy as our biggest point of leverage as we go head-to-head with the larger digital shops.
"Lippe Taylor's heritage as a PR agency doesn't limit us – in fact, it gives us a unique and advantageous view of the digital ecosystem, which allows us to use our strengths in large-scale media, strategy, and creativity in a much more impactful way than a pure-play digital or traditional agency may," says Fred. "We know how to drive big messages that impact our clients' bottom line quickly and at scale."
"We're still a PR Communications company at our core, but we're driving a new model of PR that we call 'Public Relevance,' a dynamic mix of insights driven by creative content marketing, communications, and influencer management, all of which is turbocharged by our evolving digital capabilities," says our CEO Maureen.
Our digital expansion includes the development of an exciting suite of future-facing capabilities including Virtual Reality, Augmented Reality, Tech-Enabled Experiential Marketing, Expanded Data & Insights and Full Scale Content Production.
To further support our growth in digital, we've made several additional new hires, including VP of Digital, George Wright and Insights Manager, Michael Hansberry. George joins Lippe Taylor from 360i where he led the NBCU business, the agency's largest entertainment account, which included AOR duties across Bravo, Oxygen, and USA networks. Prior to that, George led digitally-focused, integrated campaigns for clients including Pfizer, Johnson and Johnson, and Visa. Michael comes from Deep Focus where he managed the firm's global digital panel and qualitative research efforts. The addition of Michael reflects our larger investment in data and analytics to inform strategy and creative. Utilizing these new hires, our refreshed team has already hit the ground running with multiple new business wins including significant portfolio expansions with Galderma, SculpSure, Anthem Health, and Remington. We couldn't be more excited about these additions to the Lippe Taylor family!