Instagram's New Paid Partnership Feature and Why it's Critical for your Influencer Marketing Programs

26 June 2017

By Kara DeBuona On June 14th, Instagram announced the launch of their new partnership tool which will make it clear to everyone when a post has been paid for by an advertiser via a noticeable Paid Partnership with [brand] tag,...

Why Sponsored Geo Lenses Matter On Snapchat

10 February 2016

Since the dawn of man, brands have been trying to attract attention. Well, you know what i mean… a LONG time. With the advent of social media and mobile screens, a brand now has to do more than attact…...

Transparency is Key: Native Advertising & Content Marketing

19 January 2016

Recently, the FTC released guidance on deception and native advertising. As the internet becomes more regulated, what does this mean for the marketing and advertising industry overall? Well, most directly, this means that all the hullabaloo over “content”...

Conquering Cyberchondria in 2016

19 January 2016

We’ve all been there: You notice a symptom—like a pain in your foot or a cough that won’t go away—and your first move is a Google search to diagnose yourself. Suddenly you’ve fallen down a virtual rabbit hole and panic...