With over two decades in the industry, Michelle breathes digital content. A CBS News veteran, she spent 13 years at CBS News producing for award-winning broadcasts including The Evening News with Dan Rather, The Early Show and CBS News Radio.
Her background in breaking news, covering news events such as the World Trade Center bombing, Hurricane Katrina, and the Oklahoma City bombing trial, makes her a militant about deadlines – plus the slower pace of life outside of breaking news makes her feel like most projects are a piece of cake…and we hate her for that! On the lighter side of the news, Michelle regularly covered the Academy Awards, the Grammy Awards, and the Tony Awards. She produced everything from celebrity stories to cutting edge health stories at CBS.
After CBS, Michelle made the leap to agency life. First, with the in-house production team at Edelman, creating content for many high profile companies including Starbucks, eBay, Unilever, Pfizer and AstraZeneca. Next, she headed to Coyne PR, where she built and ran a full service video production company within the agency - creating and managing large scale productions, broadcast events, and anything and everything video or photo related.
Michelle brings her extensive knowledge of broadcast, agency and corporate needs to every project along with her no-nonsense yet easy-going style.