Chief Creative Officer
In her 20+ year career, Jayne has been a Creative Director on everything from soap to software. Known for creating award-winning ideas and campaigns, particularly for women, in a most insightful and inspiring way, she has a particular fondness for the beauty, health, wellness and happiness categories.
Jayne has been a principal at her own branding/advertising/design firm, Pool inc. for the past 12 years where she’s led successful integrated brand communication programs for Avon, Burt’s Bees, Bliss, Hain Celestial’s, Alba Botanica, Avalon Organics, Udi’s Gluten Free Foods, Sedu Beauty, Liz Claiborne, Breakthrough New York, Sally Hershberger Hair, Macy’s, Vidal Sassoon, Beit Ruth, Quirky.com, Halstead Properties, Vornado… the list goes on.
Prior to Pool, Jayne ran a creative group at Ogilvy NY for over 6 years, where she worked on Dove, Pond's, IBM, Sears, Springmaid/Wamsutta and much more. There she used her talents to do some good in the world (which is very important to her) by leading the non profit group with Breast Cancer Research Foundation, God’s Love We Deliver, and The Campaign to Prevent Teen Pregnancy.
Jayne has strategic smarts and street smarts, along with tasteful and strong conceptual thinking. ”She gets it” is what she hears over and over from clients, people who work for her, and even people on the street. No push over, Jayne speaks her mind, protects strong creative ideas, and is a hoot to work with!
Jayne is married, has a fabulous 17 year old daughter, a killer cute cockapoo and lives on the Upper West Side. Jayne loves the beach and is obsessed with shoes and bags (especially when they're on sale).