We have the hustling spirit of a startup; our entrepreneurial energy and resourceful efficiency gives us the flexibility to future-proof our clients so they can pivot and adapt to changes in technology, trends and just about anything the industry can throw at us.
We built our name by executing fearless work that rewarded our clients for their fearlessness. We liked to break the rules but our rebelliousness has purpose, which is why our programs are designed to be trackable, scalable, and traceable to our clients’ bottom line. Think of us as rebels with a cause, our clients’ cause.
Over twenty years ago, our founder was the first editor to put Health articles in a Lifestyle magazine. Today, the Consumerization of Healthcare is upon us. With more than a dozen FDA actions in the past year, our team understands the importance of helping new therapies reach their intended audiences.
As a 100% independent agency we report directly to our clients which let’s us focus our time and energy on what matters most: moving our clients’ brands forward.
The best Marketing is captivating, empowering, and creates value in the world. Consumers want to constantly discover your brand and if they can't they will go explore elsewhere. Rather than interrupting them, we Earn their attention.
Our work is rooted in humanity and practical consumer psychology which, when paired with data and creative intuition, inspires us to make breakthroughs between brands and consumers in a way that is honest, resonant, and real.
Our teams are led by former editors, bloggers and producers – better media relationships means better media results for our clients.
We are so intensely dedicated to ROI that we begin every client relationship with a contract of expectations and measure our success by our clients’ sales results. You’ll go OMG for our ROI (we totally just said that).
Did you know that women drive over 80% of purchasing decisions and 85% of healthcare decisions? Regardless of whether women are your primary demographic, their influence cannot be overlooked. We help our clients effectively reach them and earn their loyalty.
While we work every day to improve our measurement capabilities and attribution modeling, we also don’t apologize for generating mass awareness for our clients. In fact, we had eight clients with more than a billion impressions in the past year.
Lippe Taylor is committed to creating riveting stories that move brands forward. We do it through a methodical and creative combination of Analytics, PR, Social Media, & Digital Content that leverages earned media and influential voices to launch credentialed brand stories that are scaled with paid and digital syndication. We call this approach Public Relevance.
We specialize in moving women, a demographic responsible for 85% of purchasing decisions, even for men’s products. Regardless of whether women are your primary demographic, their purchasing power can't be overlooked which is why we believe they’re the most impactful demographic for brands to focus on. Moving women is our specialty but not our exclusive focus; we represent a number of men’s brands and frequently market to men and families through women. We know how to reach her and the family she loves, let us show you how…
In a world where people are exposed to thousands of marketing messages every day, if a brand wants to break through, their message has to matter. We believe that in order for brands to matter, they have to move people, and in order to move people, they have to be relevant which is why it’s our core mission to keep our clients relevant.
Our PR background is our greatest superpower because it made Relevance the foundation of all of our work. PR kept us deeply focused on culture, trends and the zeitgeist of today so that we were informed enough to do the kind of work that resonates with the masses and drives real results.
The only constant in marketing and technology is change, which is why we built Lippe Taylor to be independent, agile and resilient so that we would always be ready to evolve, pivot and adapt with change, and so would our clients. So we may not know what the future holds but we do know we’ll be ready for it…and so will our clients.
We are committed to attracting the best and brightest in the business. Our unique mix of marketers, communications professionals, digital specialists, creatives, researchers and media experts brings a collaborative, talented team to each brand we represent. For clients, our team becomes an extension of your team.
We’ve cracked the code on what motivates women to buy.